Norland shortlisted for Times Higher Education Award
9 September 2023
Norland is proud to have been shortlisted in the Outstanding Marketing/Communications Team category at the Times Higher Education (THE) Awards 2023.
Widely recognised as the ‘Oscars of higher education’, the THE Awards recognise the talent, commitment and innovation of individuals and teams across all aspects of university life.
Norland, one of the country’s smallest degree awarding providers, has been recognised alongside much larger institutions. It joins the ranks of London Metropolitan University, University of Nottingham, University of Portsmouth, Queen’s University Belfast, Sheffield Hallam University and University of Sheffield in the list of finalists.
The awards panel recognised Norland’s outstanding achievement in increasing applications in a saturated and shrinking degree market.
The shortlist submission reads: “Working with prospects, students and graduates, they secured comprehensive insight and feedback. One third of students volunteered to participate in recruitment, at events, on online chat and content creation.
“They worked with colleagues to develop open events and support a customer-focused approach. They refocused external media on key objectives: international student recruitment and increasing diversity. They maximised digital communications: a new CRM across the institution; a paid-for social strategy; engaging peer-to-peer content; and lookalike audience to improve all communications. All of it underpinned by daily analysis of the outcomes and continual improvement.”
“The outcome? They exceeded every target, increasing applications, enquiries and diversity, and underlying measures.”
The awards ceremony will take place on 7 December 2023 in Liverpool.
2023 has proven a golden year for the 131-year-old specialist provider. The news closely follows Norland’s accolade of winning a Heist Award for Best Prospective Student Journey/Experience. In April, Norland was named the top Small or Specialist Provider in the UK at the Whatuni Student Choice Awards 2023, its third win and the sixth year in a row in the top two.
